The shift of advertising dollars to streaming has created a significant opportunity for platforms like Madhive, which just secured $300.0M in new funding. The independent ad platform specializes in helping local media professionals navigate connected TV, enabling more efficient and impactful CTV buys for their audiences.
Madhive serves as a trusted partner for major broadcasters including Fox and Scripps, empowering their sales teams to extend reach into streaming. The company currently powers campaigns for over 30,000 small and medium businesses daily, offering end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes.
